The Coffman Chronicle

The Coffman Chronicle

California Lawmakers Push to Ban Digital Price Tags Over ‘Surge Pricing’ Fears

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Team Coffman Chronicle
Dec 13, 2025
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Electronic grocery labels are displayed at a Kroger grocery store, in Monroe, Ohio, Nov. 13, 2024. (AP Photo/Jeff Dean)

Digital price tags now appearing in grocery stores across California and the U.S. are drawing renewed scrutiny from lawmakers and consumer advocates concerned about how the technology could be used to raise prices on everyday goods.

Known as electronic shelf labels, or ESLs, the digital tags replace traditional paper price stickers and allow retailers to…

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