Fox Business Warns Americans About Debt — Then Shows Off Kevin O’Leary’s ‘$5M Watch’ in the Same Segment
A Fox Business segment featuring investor and TV personality Kevin O’Leary is drawing backlash after viewers noticed the show shifted from warning Americans about personal debt to showcasing O’Leary’s ultra-expensive watch collection — all within the same block of programming.
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The moment was flagged by journalist Aaron Rupar, who posted the clip on X with the caption: “absolutely incredible stuff on Fox Business as hosts transition from lecturing Americans about personal debt to showing off Kevin O’Leary’s $5 million watch in the same segment!” The post quickly gained tens of thousands of views and widespread criticism for the optics.
https://x.com/atrupar/status/1997015613625991392?s=20
During a recent broadcast of Fox Business’ “The Big Money Show,” O’Leary appeared to discuss household financial habits, offering his frequent advice to avoid accumulating personal debt — a message he has repeated throughout the year as Americans face rising credit-card balances and high interest rates.
Moments later, the hosts shifted the conversation to O’Leary’s well-known luxury watch collection, giving him space to talk about his timepieces. Social-media users highlighted the contrast: financial caution for viewers, luxury lifestyle highlights for the guest.
Rupar’s post referenced a “$5 million watch,” but no on-air valuation was confirmed during the segment, and no independent reporting verifies that any single O’Leary watch is worth that amount. O’Leary does own high-end timepieces, and he often discusses them publicly, but the $5 million figure appears to come solely from online commentary, not from Fox Business or O’Leary himself.
Critics argue the segment’s pairing — advising everyday Americans to stay out of debt while spotlighting luxury goods — was tone-deaf given current economic pressures. Others noted that Fox Business regularly emphasizes personal responsibility in managing debt, making the transition to showcasing O’Leary’s watches unusually jarring.