Newsom Trolls MAGA With Bad Bunny ‘Together, We Are America’ Graphic
California’s Governor Gavin Newsom’s press office threw fuel on the cultural fire over the Bad Bunny Super Bowl halftime show by spotlighting the performance’s closing message as the same thing MAGA critics claimed to oppose.
The official California press account reposted a graphic showing Bad Bunny holding up a football emblazoned with “Together, We Are America,” saying, “This is the message MAGA is protesting.” That line echoed throughout social media as conservatives criticized the Puerto Rican artist’s appearance.
Bad Bunny headlined the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, performing almost entirely in Spanish and celebrating cultural diversity. He ended with dancers waving flags from across the Americas and messages about love being stronger than hate.
The pushback from conservatives was swift, with former President Donald Trump on Truth Social calling the show “one of the worst ever” and questioning its content and language.
That MAGA backlash also spawned a rival All-American Halftime Show organized by Turning Point USA featuring artists like Kid Rock and streamed in opposition.
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Newsom had already declared Super Bowl Sunday “Bad Bunny Day” in California, embracing the moment as a celebration of diversity amid political tension.
The Governor’s press office repost seemed crafted to reframe the dissent as opposition to unity messaging rather than the artist himself.
“Artists have always driven cultural conversation,” said a campaign strategist familiar with California politics.
The divide illustrates how pop culture moments have become flashpoints in U.S. political culture, especially around debates over identity, language, and representation.
Next up, analysts expect both parties to continue using the halftime show as a talking point in broader cultural and electoral rhetoric.
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