The Presidency as Platform: How Trump Has Turned the White House Into a Personal Propaganda Machine
From the website to the Oval Office, the gilt and the grift are real
In his second term, Donald Trump has not only defied presidential norms but also systematically dismantled them. Through an ecosystem of aggressive messaging, partisan digital infrastructure, direct personal merchandising, and a pattern of digital and procedural neglect, Trump has reimagined the presidency not as a role within government but as a platfo…
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